![]() ![]() An early slogan was "Jif is never dry a touch of honey tells you why." Early advertising also emphasized the beveled edge of the jar base, meant to make it easier to get the last bit of Jif out of the corner. involved a heavily publicized house-to-house distribution of free sample jars from special trucks emblazoned with the then Jif mascot, the "Jifaroo", a blue kangaroo. Īs of July 27, 2022, 21 people in 17 states had fallen ill after consuming Jif peanut butter. On July 19, 2022, a class-action lawsuit was filed against J.M. Smucker Company estimated a loss of $125 million as a result of the 2022 recall. On May 20, 2022, their peanut butter products which were manufactured in their Lexington KY plant (only) were recalled in the USA and Canada due to potential salmonella contamination. Since 1981, Jif has been the largest peanut butter brand in the United States. In 2014, Jif Whips was released as the first whipped peanut butter. Reduced Fat Jif was introduced three years later in 1994. In 1974, Extra Crunchy Jif was introduced, followed in 1991 by Simply Jif, a peanut butter variant with low sodium and less sugar than regular Jif. The original Creamy and Crunchy style Jif peanut butters both made their nationwide debut in 1958. The new product was publicly announced in April 1956, as tests of the product began in select markets. P&G named its product Jif, used oils other than peanut oil in its hydrogenation process, and sweetened the recipe, adding sugar and molasses. In the ensuing years, the company reformulated and rebranded it to compete with Skippy and Peter Pan. In 1955, Procter & Gamble bought Big Top peanut butter and its manufacturing facilities in Lexington, Kentucky from William T. Smucker Company, which purchased the brand from Procter & Gamble in 2001. Jif is an American brand of peanut butter made by The J.M. JSTOR ( August 2018) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed.įind sources: "Jif" peanut butter – news Please help improve this article by adding citations to reliable sources. Words of Wisdom from my Dad: Post-Father’s Day Edi.This article needs additional citations for verification.A Public Service Announcement from Writinggal.She said she hates the face the girl makes when she asks her dad why he folds his bread.Ĭan you believe a company can cause this much distress in thirty seconds? It makes me just want to put my hands around the CMO’s neck and say, “Why you little.!” “I bet it's because they’re saying that dads are stupid and can only make peanut butter sandwiches," Frank suggested. I ventured to guess why: “Because when the dad says ‘plenty of room’ it’s just like nails on a chalkboard, right?” So whenever I say, “I hate this commercial” and change the channel, Frank says, “I hate it too.” But his reason? “I hate how they’re saying that dads can only make peanut butter sandwiches.” Frank, Jif MAKES peanut butter! What should they say? “Choosy moms (and dads) choose Jif for peanut butter sandwiches but when they’re making more complicated meals like lasagna they choose other products.”įor some reason this commercial came up in a conversation we were having with Thea and she agreed that she hates it as well. I can’t explain why that bugs me but it gives me the same feeling as when TV characters say, “Why you little…!” Double ugh. I have to change the channel every time it comes on (which is a lot, especially during the show formerly known as Katie). ![]() I hate how he says “plenty of room.” Ugh. Is it because I hate folded bread? Quite the opposite. Is it because I don’t like people eating on the couch? Not really. ![]() So why do I hate it? Is it because I don’t think dads should be involved in food preparation? Nope. She replies with, "That's silly!" She, too, folds her slice, and her father laughs as the two cuddle close enjoying their snack. He reponds that his father did the same, and he wanted to be like him. After she sees him fold the slice in half, she asks why. Come on, plenty of room", in which she joins him on the couch. about to have a slice of bread with a spread of the peanut butter in a living room when his young daughter walks in, asking, "Hey dad, what are you doing?" He replies, "I'm fixing a snack. It goes like this (synopsis courtesy of Wikipedia): I hate the Jif commercial with the dad showing his daughter how to fold over his peanut butter sandwich.
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